Last 19 years built brick by brick brand took a beating in the past few days due to serious lapse on compliance. A brand which started small with support from investors and dedicated team members made it really big in Indian corporate scene. In recent times, when seeing the departure screen in airports painted only with Indigo blue fascinated me as to how a brand became so dominant in a short period of time leaving competition way behind.
Aviation is not an easy industry to be in, it is capital intensive, labour intensive, technology intensive, cost intensive and to top it all customer super sensitive. In my experience, in a corporate world managing human resources is the most challenging part considering the fact that every single human resource is different plus the fact (we like it or not) human resources tend to have a bias to "herd mentality" for example if one passenger for whatever reason gets upset and starts to show it off at the airport counter or departure counter quickly a group is formed (impromptu) to endorse this view point and join the show off.
Indigo succeeded and made it big (with profits) in an industry where many players went bankrupt quickly not able to survive the harsh realities of this industry. When success keeps going well someone took the eye off the compliance ball which hit the entity on its head knocking it down needing urgent medical attention. At this point of knock down questions are raised and deeply analysed about the way Indigo goes on with its business with everyone giving their point of view - fair enough this is good as always having a reality check opens up new thinking which is good to bring about a change (even a paradigm shift).
I sincerely hope this knock down is temporary for Indigo since as a brand they made all the right moves and went to top purely on their merits in a reasonably short time
Giving birth is ecstasy, making right decisions and actions to reach the pinnacle is pure joy, keep the top position for a longer period is a sense of achievement, getting into small turbulences is painful, rising back again is double ecstasy!
I hope Indigo gets to this double ecstasy mode soon. Wishing you all success Indigo, keep flying high on your own merits.